Upcoming webinar: From Aristotle to South Park: The ABT Framework as a New Tool for Science Communication.

Facebook

Twitter

Email

From Aristotle to South Park:  The ABT Framework as a New Tool for Science Communication, by Randy Olson

Tuesday, December 1, 2:00 p.m. EST

How to communicate complicated science and keep readers engaged? How to engage a broad audience totally disinterested in a scientific topic?  These is the expertise of Randy Olson. Randy Olson, as described in his webpage “was a humble, mild-mannered professor of marine biology at the University of New Hampshire. But then his brain sort of turned inside out and he shifted from scientist to artist. It happened in his first year as a professor. He hit a point where he realized that after fifteen years of telling stories OF science he had grown more interested in telling stories ABOUT science.

Despite his Harvard Ph.D., four years of post-doctoral research in Australia and Florida, and years of diving around the world from the Great Barrier Reef to Antarctica, he tossed it all in, resigned from his tenured professorship and moved to Hollywood to explore film as a medium for communicating science.”

ABT (AND, BUT, THEREFORE) template, is part of a storytelling system he developed with his colleagues, Brian Palermo and Dorie Barton to help scientists, educators and students tell better science stories. They’ve written a book (Connection: Hollywood Storytelling Meets Critical Thinking) with formula for creating more compelling science messages. They’ve also created an app called “Connection Storymaker”. 

Please join us and register here: http://ow.ly/URhyj